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On caffeine. Dubby lists 150mg of caffeine per serving, roughly a strong cup of coffee. The FDA’s general guidance for healthy adults is up to about 400mg a day from all sources. These are sold as dietary supplements, which means they are not reviewed or approved by the FDA the way medicines are. They are not intended for under-18s, and if you are pregnant, taking medication, or managing a heart or anxiety condition, that is a conversation with a doctor rather than a purchase decision.

The anime collaboration has become the standard move in gaming energy drinks, and most of them are a sticker on an existing tub. A new label, the same powder inside, a licensing fee passed to you.

What makes Dubby worth a closer look is that its collabs are properly licensed through Crunchyroll and each one gets its own flavour rather than a reskin of an existing SKU. Frieren is honeydew and white grape. Chainsaw Man is blood orange. The two Solo Leveling tubs are different from each other.

Whether that justifies $39.99 a tub is the actual question, and there are two things about how these are sold that you should know before you click anything. Both are below.

Dubby Frieren: Beyond Journey's End energy drink tub in honeydew and white grape flavour, with Frieren and Fern illustrated either side and an official Crunchyroll licence badge
The Frieren tub, one of four officially licensed anime flavours. Product image courtesy of Dubby.

Quick Picks

If you… Buy this Price Flavour
Are trying the brand for the first time Starter Sampler Pack $18.49 3 sachets + shaker
Want the most-reviewed collab Shadow Monarch Surge $39.99 Blue razz, purple grape
Want something that isn’t sweet-blue Bleedin’ Orange $39.99 Blood orange
Want the softest flavour Frieren: Beyond Journey’s End $39.99 Honeydew, white grape
Prefer tropical over berry Igris Strike $39.99 Blue tropical punch
Want the tub plus the cups Chainsaw Man Collector’s Bundle $84.99 Tub + 4 shakers
Only want the merch Character shaker cups $14.99

Two Things to Know Before You Click

1. Discount codes don’t work on the anime tubs

This is the single most useful thing in this article, and it is stated on Dubby’s own product pages in capitals: due to the licensing terms, no discounts are allowed on the officially licensed anime flavours.

That applies to all four: Frieren, Bleedin’ Orange, Shadow Monarch Surge and Igris Strike. So any discount code you have found, including the one attached to my link, will not reduce the price of those tubs. It will work on the rest of the catalogue.

I would rather tell you that now than have you discover it at checkout. If a discount is what you came for, the sampler pack and the non-collab flavours are where it applies.

2. The review counts on the site don’t reconcile

Individual products show sensible, believable numbers: 225 reviews on Shadow Monarch Surge, 162 on Igris Strike, 82 on Frieren, 72 on Bleedin’ Orange. Those are the figures I would trust, and they are the ones I have quoted throughout.

But several other products in the catalogue all display the identical figure of 8,785 reviews, which is not a per-product count. It looks like a site-wide aggregate being rendered in a per-product slot. It is a display problem rather than dishonesty, but it means you should read the number on the specific product page with some scepticism and weight the written reviews more heavily than the total.


What You’re Actually Buying

Stripped of the artwork, every tub in this range is the same base formula:

  • 150mg caffeine per serving, which is moderate for this category. G Fuel’s Elite line runs to 300mg. If high-stimulant powders make you feel wired and then flat, the lower dose is the point rather than a shortcoming.
  • Coffee fruit extract as the caffeine source rather than synthetic caffeine, plus L-taurine, L-tyrosine, L-glutamine and L-citrulline.
  • Zero sugar, 30 servings per tub, one scoop in 12 to 14oz of cold water.
  • No artificial dyes. Worth noting given how much of this category is aggressively coloured.

The packaging calls this a “jitterless energy blend.” Treat that as positioning rather than a tested claim: a lower caffeine dose plausibly produces a smoother experience than a 300mg scoop, but that is a reasonable inference, not something demonstrated by anything published.

On cost per serving: $39.99 for 30 servings is about $1.33 a drink. That is cheaper than a canned energy drink from a shop and more expensive than coffee. The sampler pack works out higher per serving but that is the correct trade for finding out whether you like it.

See the current flavour range →


1. Shadow Monarch Surge — Solo Leveling — $39.99

Dubby Shadow Monarch Surge tub from the Solo Leveling collaboration, a blue raspberry and purple grape slushie flavour

The most-reviewed collab in the range at 225 reviews, and the one to buy if you’re only buying one.

Blue raspberry crossed with purple grape, described by the brand as a slushie profile. That is the safest flavour bet here: blue razz is the reference flavour of this entire product category, and the grape stops it tasting like every other blue powder on the shelf.

It also has the largest review base of the four, which matters more than it sounds. With 225 reviews there are enough written comments to find out what people dislike about it. With 72, there aren’t.

Buy this if: you want the Solo Leveling artwork and you have no strong flavour preference.


2. Bleedin’ Orange — Chainsaw Man — $39.99

Dubby Bleedin' Orange tub from the Chainsaw Man Reze Arc collaboration, blood orange flavour, with Chainsaw Man illustrated beside it on an orange background

The one that isn’t another blue drink.

Blood orange, tied to the Reze Arc film. Of the four flavours here this is the one with a genuinely different profile, and citrus tends to hold up better over a long session than sweet berry does, which gets cloying by the third glass.

72 reviews is the thinnest base of the four, so you are buying more on the flavour description than on consensus. But blood orange is a hard flavour to get badly wrong, and it is the pick if the sweet-blue thing has never appealed to you.

The Chainsaw Man Collector’s Bundle — $84.99

The Chainsaw Man collector bundle: the Bleedin' Orange tub with four character shaker cups showing Denji, Chainsaw Man, Reze and Bomb Girl, captioned bundle and save fifteen dollars

The tub plus four character shaker cups (Denji, Chainsaw Man, Reze and Bomb Girl), advertised as a $15 saving against buying them separately. The arithmetic holds up: $39.99 plus four cups at $14.99 is $99.95, so $84.99 is a real discount rather than an invented one.

Whether it’s worth it depends entirely on whether you want four shaker cups. Most households need one. This is a merch purchase with a tub attached, and that’s fine as long as you’re honest with yourself about which half you’re buying.


3. Frieren: Beyond Journey’s End — $39.99

The softest flavour in the range, and the most interesting licensing choice.

Honeydew and white grape. Dubby’s own description leans on the calm, quiet tone of the series, and the flavour follows that: light and mildly sweet rather than the sour-candy direction most gaming powders take.

82 reviews, and like the Chainsaw Man tub it is marked limited edition and available while supplies last. If you specifically want this one, availability is the risk rather than the flavour.

Buy this if: you find most energy powders too sweet or too aggressive, or you want the one your friends won’t already have.


4. Igris Strike — Solo Leveling — $39.99

Dubby Igris Strike tub from the Solo Leveling collaboration, a blue tropical punch flavour

The second Solo Leveling flavour, 162 reviews, blue tropical punch rather than the berry-grape of Shadow Monarch Surge.

Between the two Solo Leveling tubs the decision is genuinely just flavour, since the formula and price are identical. Tropical punch is the lighter, more juice-like of the two; Shadow Monarch Surge is the sweeter, more candy-like one. If you can’t decide, the higher review count on Shadow Monarch is a mild tiebreaker.


5. Start Here Instead: The Sampler Pack — $18.49

The Dubby Starter Sampler Pack: a clear Dubby shaker cup beside three single-serve sachets in Blue Razz, Tiger's Blood and Japanese Yuzu, each marked contains coffee fruit extract

This is the honest recommendation for anyone who hasn’t tried the brand.

Three single-serve sachets plus a shaker cup for $18.49. The flavours vary, and the shaker colour is not guaranteed, but that is the point: you find out whether you like the base formula before committing $39.99 to a tub of a flavour you’ve only read about.

Flavour is the whole risk with powdered drinks. A tub is 30 servings, and 30 servings of something you don’t enjoy is a jar that sits at the back of a cupboard. Eighteen dollars is a much better way to discover that than forty.

The catch, if you want an anime flavour specifically: the sampler ships from the general flavour range, not the licensed collabs. So it tells you whether the formula suits you, not whether you’ll like Bleedin’ Orange.


6. The Shakers and Merch

A Dubby 24oz shaker cup from the Solo Leveling range printed with Sung Jinwoo artwork

The 24oz shaker cups are $14.99 and split into two groups. The licensed ones cover Solo Leveling (Sung Jinwoo, Cha Hae-In, Igris, and a chibi design) and Chainsaw Man (Denji, Reze, Bomb Girl and a Chainsaw Man cup). The unlicensed ones are plain colourways and creator collaborations.

A practical note that has nothing to do with anime: you need a shaker with this product regardless, because it is a powder. If you already own one from any other brand, it will work. Buy these because you want the artwork, not because the drink requires a specific cup.

There are also insulated metal bottles at $29.99, hats at $29.99 and a sticker kit at $14.99. All of that is merchandise, priced like merchandise.

Browse the collabs and shakers →


What Else You Should Know Before Ordering

Licensed flavours are limited runs

All four collabs are marked limited edition and available while supplies last. That is normal for licensed products, since the licence itself has an end date. If a specific flavour is the reason you’re buying, treat availability as the binding constraint rather than assuming it will be there next month.

These are dietary supplements, not regulated beverages

The sachets and tubs carry a “dietary supplement” panel. In the US that means the FDA does not review or approve them before sale the way it does with medicines, and the manufacturer is responsible for its own claims. This is completely standard for the whole category, G Fuel included. It is a reason to read the ingredient panel yourself rather than a reason to avoid the product.

Flavour descriptions are doing a lot of work

You cannot taste a photograph. Every flavour here is described in enthusiastic marketing language, which is normal, and none of it tells you whether the sweetener profile agrees with you. Sucralose and similar sweeteners taste different to different people, and that is the most common reason someone dislikes a powdered drink. Again: sampler first.

Check what the discount code actually applies to

Covered above, but worth repeating because it is the thing most likely to annoy you: the anime tubs are excluded from discounts by the licensing terms. Apply your code before paying and look at the final line rather than assuming.

What’s genuinely good

  • Real licences, real flavours. Each collab is a distinct flavour developed for that series through Crunchyroll, not an existing product with new artwork. That is a meaningfully higher effort level than most collabs in this category.
  • A moderate 150mg caffeine dose, which is a genuine differentiator against 300mg competitors if high stimulant loads don’t suit you.
  • No artificial dyes and zero sugar, in a category where both are common.
  • A cheap way in. The $18.49 sampler exists and is genuinely the right first purchase, which is not true of brands that only sell full tubs.
  • Honest bundle maths. The Chainsaw Man bundle’s advertised $15 saving is real when you check it against the individual prices.

Frequently Asked Questions

Are the Dubby anime collabs officially licensed?

Yes. The Solo Leveling, Chainsaw Man and Frieren flavours are licensed through Crunchyroll and carry the licensing credits on the packaging. That is a genuine distinction from unlicensed fan merchandise, which is common in this space.

How much caffeine is in a serving?

Dubby lists 150mg per serving, about the same as a strong cup of coffee, in a tub of 30 servings. That is roughly half what the highest-stimulant gaming powders contain. General FDA guidance for healthy adults is up to about 400mg a day from all sources.

Will my discount code work on the anime flavours?

No. Dubby states on those product pages that the licensing terms do not allow discounts on the officially licensed flavours. Codes work on the rest of the range.

Which anime flavour should I buy first?

Shadow Monarch Surge if you have no strong preference, because it has by far the most reviews and blue raspberry is the safest flavour bet in this category. Bleedin’ Orange if you specifically don’t want another sweet blue drink.

Do I need a Dubby shaker cup?

You need a shaker cup, but not specifically theirs. It is a powder that needs mixing into cold water. Any shaker you already own will do the job. Buy the branded cups for the artwork.

Is this better than G Fuel?

Different rather than better. The main practical difference is the caffeine dose: Dubby’s 150mg against G Fuel’s higher-stimulant options. If jitters are your problem, the lower dose is the more sensible starting point. If you want maximum stimulant per scoop, it isn’t. On the anime side, Dubby currently has the deeper licensed range.

How long does a tub last?

Thirty servings, so a month at one a day, about two weeks if you have two. At $39.99 that is roughly $1.33 a serving.


The Verdict

If you’re new to the brand, buy the $18.49 sampler pack. Flavour is the only real risk with a powdered drink, and thirty servings is a long time to live with a flavour you don’t like. Eighteen dollars answers the question properly.

If you already know you like this style of drink and you’re here for the artwork, Shadow Monarch Surge is the one to start with: the largest review base of the four, and the least risky flavour profile. Take Bleedin’ Orange instead if sweet blue drinks aren’t your thing, and take Frieren if you want something noticeably softer.

Just go in knowing the anime tubs sit outside the discount system, that they’re limited runs, and that you’re paying a licence premium for artwork you presumably want. That is a perfectly reasonable thing to buy. It’s only a bad purchase if nobody told you what you were paying for.

Strengths: genuinely licensed collabs with distinct flavours rather than reskins, a moderate 150mg caffeine dose, zero sugar and no artificial dyes, a cheap sampler that makes the first purchase low-risk, and bundle pricing that checks out.

Weaknesses: anime tubs are excluded from all discounts including affiliate codes, review counts on parts of the site display a site-wide aggregate rather than a per-product figure, licensed flavours are limited runs so availability is unpredictable, and thin review bases on two of the four collabs.

Rating: 8/10 for the licensed range specifically. Good flavours and an honest formula, sold with one pricing rule you need to know about in advance.

Shop the Dubby range →


Prices, flavours, review counts and availability reflect Dubby’s published listings as of August 2026 and are subject to change; licensed flavours in particular are limited runs. This article is general information about a consumer supplement and is not medical or dietary advice. These products are dietary supplements and are not intended to diagnose, treat, cure or prevent any disease. Not intended for anyone under 18. If you are pregnant or nursing, take medication, or have a heart or anxiety condition, speak to a qualified healthcare professional before using caffeinated supplements. As an affiliate, I earn from qualifying purchases made through links on this page.